Case Study: 406% Increase In Repeat Customer Rate
In Under 4 Months

$1 Million+ In 29 Days: TwinklingTree Q4 Email Takeover

AlphaTouch is a men’s fragrance brand. When they came to us, their backend revenue was underperforming. Campaigns were underutilized, list growth was minimal, and their deliverability was hurting overall engagement.

babybub is a global maternity and pregnancy essentials brand.

The Challenge

Underutilized campaigns that left backend revenue untapped

Low list growth, limiting reach and retention potential
Poor segmentation and deliverability issues suppressing performance
Email & SMS only generating

Despite strong frontend acquisition, retention was broken.

Backend revenue was stuck at ~$16K/month (3.3% of total revenue).
Repeat purchase rates averaged just 4.58%, and post-purchase automations were neglected. With CAC rising, profitability was squeezed.

Transformation in 60 Days

2.6x Increase in campaign revenue in the first 30 days

Generated $3,637.20 in campaign revenue in our first month. For comparison, their old agency generated just $1,761.52 in January. That’s a 2.6x increase within our first month of running campaigns.

Increased email revenue share from 16.31% → 30.83%

In just 60 days, email nearly doubled its contribution to total revenue, scaling from a supporting channel to a core driver of backend revenue.

Before

Month 1

Month 2

Boosted repeat customer rate from 2.9% → 12.84%

By fixing deliverability, refining segmentation, optimizing campaigns and supercharging list growth, we drove a 4.4x increase in repeat customer rate. This made their retention channel more profitable and sustainable.