Case Study: Backend Revenue Increased By 200%

$1 Million+ In 29 Days: TwinklingTree Q4 Email Takeover

BabyBub is a global maternity and pregnancy essentials brand. Despite strong frontend acquisition, retention was broken.

babybub is a global maternity and pregnancy essentials brand.

The Challenge

Backend revenue was stuck at ~$16K/month (3.3% of total revenue). Repeat purchase rates averaged just 4.58%, and post-purchase automations were neglected. With CAC rising, profitability was squeezed.

Despite strong frontend acquisition, retention was broken.

Backend revenue was stuck at ~$16K/month (3.3% of total revenue).
Repeat purchase rates averaged just 4.58%, and post-purchase automations were neglected. With CAC rising, profitability was squeezed.

Transformation in 90 Days

Scaled Backend Revenue from $16K (3.3%) → $55.6K (9.25%)

More than tripling backend contribution in just 3 months.

Increased Repeat Purchase Rate from 4.58% → 15.7%

A 3.4x improvement in customer loyalty.

Increased Post-Purchase Automation Revenue by 673%

Strengthening lifecycle touchpoints to drive consistent incremental sales. Post purchase revenue per receipeint increased by 175%.

1 Year Later: Added +$533,618 in TOTAL Backend Revenue

Retention has become a serious profit center, adding an extra $533,618 in backend revenue throughout our partnership. We’re still working together and continue to reach new heights every month.

Tech Stack

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Tech Stack

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Tech Stack

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