Purty Body is a bold women’s underwear brand known for its humorous, confident voice and viral products.
The Challenge
The month before working with us, Purty Body generated $0 in campaign revenue.
Across the entire year, they had only generated A$46,134.18 from retargeting email campaigns.
Their email system was purely “set and forget” flows, with no ongoing strategy to scale backend revenue.
Repeat purchase rate: 5.28%
Transformation in 30 Days
Added $24K/month in campaign revenue
We launched strategic, high-converting campaigns that immediately started driving significant incremental revenue. Putting them on track for nearly A$300K/year in projected campaign revenue, creating a scalable retention engine.
Scaled email revenue contribution from 5.13% → 16.58%
Email went from being an afterthought to a major channel, growing from just A$22K/month to A$42.8K/month, a 2.1x increase.
Implemented new and improved flows
We rebuilt their flows to align with customer behavior and lifecycle, creating more personalized and timely touchpoints that nurtured and converted customers. These flows are currently being tested against their control. (data pending)
Increased repeat customer rate from 5.28% → 12.15%
That’s a 130% increase in repeat purchase rate, making their retention channel far more profitable and sustainable.
Bottom Line
In just 30 days, we turned Purty Body’s underperforming email setup into a high-performing retention engine. By focusing on backend revenue growth, campaigns and flows now drive consistent, measurable profit, giving the brand more margin to scale their front-end confidently.
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