The Challenge
TwinklingTree, an 8-figure home décor brand, came to us days before Black Friday with:
• No optimized campaign system
• Underperforming flows
• Weak list growth (3% opt-in rate)
With Q4 being the biggest revenue period of the year, they needed a full email takeover fast.
Our Approach
• Devised a high-converting campaigns strategy system based on past data, best practices and industry specific tactics.
• Optimized, rebranded and relaunched flows to capture more revenue touchpoints
• Redesigned opt-ins, boosting list growth.
• Implemented early-access segmentation (VIP vs Non-VIP) to maximize revenue without over-discounting
Results
• $1.15M in attributed email revenue (28.6% of store total)
• Email & SMS generated 29% of all brand revenue during peak season
• Individual campaigns pulled $20K–35K+ each
• Early access campaigns were among the highest performing, converting engaged subscribers while protecting margins
Performance lift compared to Q4 2023
• 57% increase in attributed email revenue YoY ($731K → $1.15M)
• Email’s share of total revenue grew from 18.7% → 28.6%
• Average campaign revenue jumped from ~$20K to $30K+ per send
Beyond Q4:
• Increased Opt-in rates from 3% to 12%
• Over the next 10 months, email drove $2.4M+, annualizing to $2.8–3.0M per year in attributable revenue
IMPACT
In less than a year, we turned email into one of TwinklingTree’s strongest growth channels. From $1.15M in 4 weeks of BFCM revenue to generating $2.4 Million In under a year, this takeover proved that even under tight timelines, the right system can unlock millions in retained revenue.
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